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*$0.99/month for first 3 months
$29.90/month for the next 9 months
WE'VE all seen items advertised for just a tad less than the nearest round number - US$9.99 instead of US$10. Many of us would like to think we're too savvy to let that one-cent difference influence our buying decision. But research shows, over and over, that it does. This "...