London property firm's restaurant strategy pays off
Shaftesbury leverages successful eateries, which create a buzz and boost demand at shops on its properties
Tue, Nov 11, 2014 - 5:50 AM
Shaftesbury owns clusters of properties, or 'villages', in areas such as Carnaby, Soho and Covent Garden. These usually feature stores, offices, homes and restaurants. Care is taken with each component, so spaces don't fall prey to the dull homogeneity of globalisation.
THE dynamism of London's food scene in recent years hasn't been good only for chefs and diners. It's proved a boon for property companies such as Shaftesbury plc, which owns real estate across the West End.
A successful restaurant can become a destination, creating a buzz...