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Making a case for greater professionalism in agency business

New book seeks to shed greater light on the duties of a real estate agency and how agents can avoid conflicts of interest and role ambiguity

Published Wed, Dec 2, 2015 · 09:50 PM

Singapore

GIVEN the complexity of real estate transactions, the role of real estate agents and who they represent in a transaction can be easily misunderstood, particularly by those new to the market.

According to industry players, many buyers do not realise that they are actually unrepresented without entering into an exclusive agreement with their agents.

Real estate agents, too, often confuse the fiduciary duties they owe to sellers (from whom they get their commissions) with their general duties of honesty and good faith to the buyers.

A new book Selling Real Estate Selling Happiness, written by veteran p…

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