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Parc Riviera's unusual pricing scheme expected to stir interest

Developer EL Development's "one-tier pricing" strategy for first day of sales is prompted by current economic climate

The 752-unit Parc Riviera comprises two blocks of 36-storey apartments ranging from one-bedroom to four-bedroom units.


LEVEL 15 is probably the "luckiest" floor in new condominium project Parc Riviera at West Coast Vale, thanks to an unconventional pricing strategy by its developer.

In what could be unprecedented for new property launches, EL Development is adopting a "one-tier pricing"...