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Singapore malls roll out experiential attractions to draw customers

Edmund Tie paper says malls are adding communal spaces, pop-up retail and non-retail components

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The Edmund Tie report says that Jewel Changi Airport's iconic rain vortex attracts huge crowds seeking "instagrammable moments", while its canopy park and hedge maze are attractions designed to encourage consumers to return to the mall.

Singapore

WITH the disruption posed by e-commerce, retail malls in Singapore are rapidly evolving beyond mere sales to introduce experiential- and activity-based concepts to entice returning customers, said a new paper by real estate consultancy Edmund Tie.

While Singapore's GDP (...

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