You are here

Trump-backed luxury Bali project forced to scale back

Indonesians are holding back spending as the coronavirus ravages the nation's US$1 trillion economy


LESS than a year after Donald Trump Jr - the son of the US President - visited Jakarta to mark the Trump Organization's foray into South-east Asia's biggest country, his ultra-luxury project in Bali is facing a new reality: Indonesians are holding back spending as the coronavirus ravages the nation's US$1 trillion economy.

The US developer's local partner and conglomerate, PT MNC Investama, is now considering remodelling the design of the Trump-branded six-star hotel and residential venture in a bid to make the property more affordable to buyers seeking to save, tycoon and chairman Hary Tanoesoedibjo said in an interview.

"I see people have become more modest," the 54-year-old said on Monday. "It shouldn't be too lavish. Maybe it will be just a five-star or a tad below five-star because lifestyle in the future will change drastically."

The pandemic has hit Indonesia harder than the 1997 Asian financial crisis, battering small and big businesses alike, President Joko Widodo said last week.

With the economy on course to contract as much as 3.8 per cent this quarter, even rich Indonesians are not in the mood to splurge. Average monthly sales of luxury cars from Mercedes Benz to Lexus and BMW have plunged 50 per cent in April and May from the previous quarter.

Luxury properties are not just falling out of favour in Indonesia. Home prices in London's wealthiest districts fell the most since early 2009 in April as the spread of the virus derailed a nascent recovery in the city's priciest postcodes.

Manhattan deals came to a near standstill in May, as contracts to buy co-ops fell 80 per cent from a year earlier and condo sales plunged 83 per cent.

PT MNC Land, a unit of Mr Tanoesoedibjo's group, is investing about US$400 million to develop two sites for the Trump-branded projects.

They include the one in Bali, called the Trump Residences. Set over 107 hectares of land across the water from the Tanah Lot Temple on the popular resort island, the property includes 144 ultra-luxury homes, an 18-hole signature golf club, a beach club and also a luxury hotel.

The other project is a resort and condos in Lido in West Java. The partnerships signed in 2015 entitles Trump Organization to receive royalty from the Indonesian developer for the use of the Trump brand.

The organisation will also get a fee to manage the hotels and golf courses and commission from sales of the Trump-branded villas and condos.

Attending a pre-launch event in Jakarta in August last year, Mr Trump Jr said Indonesia was an "under-served market" and the two developments were a "dream becoming reality". The remodelling of the project could delay the completion, which was initially scheduled for 2022.

The slowdown in spending cannot last forever, said Paulus Totok Lusida, secretary general of Real Estate Indonesia, an industry association.

"Once the pandemic is over, demand will pick up again," he said. "People with money would still want to travel and spend time at luxury resorts, own properties like condominiums."

Mr Tanoesoedibjo, who founded the media and real-estate conglomerate MNC Group in 1989, also runs his own political party.

The businessman, who expanded his empire by acquiring television stations once owned by the family of former President Suharto, attended Mr Trump's inauguration in Washington, DC in 2017 and has often touted his friendship with the US president's children.

Amid the slowdown caused by the coronavirus outbreak in the country, MNC Investama is planning to buy back a part of the US$231 million of dollar-denominated bonds due 2021, after previously considering seeking extension on the payments, Mr Tanoesoedibjo said.

While the MNC Group has faced some challenges, the pandemic has also provided an unexpected boost to its media businesses.

Its pay TV service has managed to add 250,000 new customers each month since a partial lockdown was imposed, exceeding the company's expectations, while its broadband internet users have also risen sharply, Mr Tanoesoedibjo said.

But the property market is set to see many changes because of the pandemic, he said.

"There's a noticeable shift," he said. "Therefore we need to change our strategy." BLOOMBERG

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to