Popiah King’s new Tee Yih Jia factory has one of Asia’s largest, fully automated warehouses
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[SINGAPORE] Would a sheet of spring-roll pastry that sells for as little as S$0.035, along with other modestly priced food products with meagre margins, be worth investing half a billion dollars in?
Sam Goi, owner and executive chairman of the world’s leading spring-roll pastry maker Tee Yih Jia Food Manufacturing, certainly thinks so.
He put S$500 million into a new factory to level up his privately held home-grown enterprise – as he has done before in the last five decades – once again leveraging state-of-the-art technology to reimagine food manufacturing.
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