How SMEs can ride the e-commerce wave

GLOBAL developments in the past three years have accelerated e-commerce adoption and significantly impacted consumers’ buying behaviour.

Consumers, particularly the older generation, were introduced to the benefits of online shopping during the pandemic – and there is no going back.

According to McKinsey, the pandemic squeezed 10 years of digital sales penetration into three months, and the changes it brought about are expected to persist and evolve. To stay competitive, retailers have embraced e-commerce innovations, as well as flexible payment and delivery options.