Shopee to help SMEs upskill via SkillsFuture Queen Bee programme

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E-COMMERCE platform Shopee announced on Tuesday that it has partnered SkillsFuture Singapore(SSG) to help small and medium-sized enterprises (SMEs) upskill their operations and expand into the e-commerce sector.

As part of the SkillsFuture Queen Bee programme, Shopee said it will work with its SME sellers to identify their needs and formulate a training plan to support their efforts in moving on to e-commerce.

For a start, the e-commerce firm will support the training of 30 SME sellers by providing a skills manager who will plan, source, design and implement a training plan tailored to their needs.

Further, Shopee said it will also be creating a skills support ecosystem, bringing the SME sellers together to learn and build up the necessary capabilities to excel in e-commerce.

"As the first e-commerce platform company to be appointed as a SkillsFuture Queen Bee, we hope to continue equipping entrepreneurs and SMEs with the relevant skills and capabilities to accelerate their digital transformation," said Zhou Junjie, chief commercial officer of Shopee.

The SkillsFuture Queen Bee programme, which lists the help of industry leaders, or "queen bees", encourages larger companies onboard the programme to train both its own staff, as well as staff from other companies, especially those that work in the same industry.

Under the Queen Bee programme, Shopee will also provide an online portal with resources and courses to support sellers in expanding into e-commerce.

Shopee will also select five of its high-performing sellers to lead their communities by creating groups to share best practices, knowledge and resources.

Separately, sellers will have access to a step-by-step tutorial on how to participate in campaigns through a dedicated campaign website, on top of additional platform campaigns to boost visibility and traffic to their online stores, and increase sales for sellers.

Said Michael Fung, deputy chief executive (industry), SSG: "The partnership with Shopee is another milestone progress of our SkillsFuture Queen Bee initiative to partner private sector leaders to drive skills transformation amongst enterprises.

"E-commerce is a key focus for many businesses and we are glad to have Shopee as a committed partner to help our business community, particularly the SMEs, to develop the needed skillsets to transform the selling aspect of their business, and take advantage of the vast opportunities in e-commerce."

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