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A synthesis of point-of-sales and software

    • The DCS Synthesis core team, led by chief executive officer Jimmy Teo (centre, seated).
    • DCS Synthesis has an 80 per cent market share for Point-of-Sales and mall-tenant integration systems in Singapore.
    • The DCS Synthesis core team, led by chief executive officer Jimmy Teo (centre, seated). PHOTO: DCS SYNTHESIS
    • DCS Synthesis has an 80 per cent market share for Point-of-Sales and mall-tenant integration systems in Singapore. PHOTO: BT FILE

    IN SINGAPORE’S highly competitive retail environment, retailers have to step up their game – and DCS Synthesis aims to be their partner of choice. The homegrown technology company’s solutions and services help clients become more efficient and effective, whether they are standalone retail outlets or large shopping malls.

    From its early years offering everyday Point-of-Sales (POS) terminals for retail as well as food and beverage (F&B) businesses, DCS has evolved to providing software solutions, including an integrated tenant sales management system for malls and a unified electronic POS system for retailers.

    The company now has over 100 staff, with operations in Singapore, Malaysia, Thailand, Vietnam and China, and more than 1,000 clients. In Singapore, it has established a formidable presence with an 80 per cent market share for POS and mall-tenant integration systems, with retail clients including CapitaLand, Changi Airport Group, and MapleTree Investments.

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