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A dream of joining the Tour de France

Aleoca Pro's founder and MD Alan Goh is undaunted by the challenges facing the homegrown bicycle brand.

Mr Goh was inspired by the desire to "build the bicycle with the best value and that is affordable to everybody in Singapore".


ALAN Goh, 54, founder and managing director of Aleoca Pro Singapore, is unusually frank when asked about his 27,000 square foot warehouse and office at Pasir Panjang Distripark. He admits that his operations in Singapore, which stock the homegrown Aleoca brand of bicycles solely...