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Bee Cheng Hiang turns to tech, serves up new lifestyle offerings

Its proposed venture into app development is a leap forward in the transformation journey the company started roughly 10 years ago.

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"We are always on the lookout for new technology and how we can use it. But we want to observe the new technology and be sure that it is ready to be rolled out," says Bee Cheng Hiang group general manager Daniel Wong.

BAK kwa company Bee Cheng Hiang is famous for its traditional food products, but it is striking out on a very modern path with its plans to launch not just an app, but an app development company as well.

This may be surprising, coming from a company that has taken an avowed cautious...