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Boosting brand image with uniforms

Esta founder seeks to change businesses' perception about their staff attire by creating stylish yet functional uniforms.

For the uniform industry where there are numerous manufacturing stages and supply lines, having the right processes can save money and improve delivery times and customer service, says Ms Tay.

THE humble work uniform rarely gets a second glance, and is often thought to be run-of-the-mill and unimaginative. Yet, the uniform plays such an important role in staff morale and brand image that employers cannot afford to dismiss it any longer, says local designer Esther Tay, founder and...

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