Boosting brand image with uniforms

THE humble work uniform rarely gets a second glance, and is often thought to be run-of-the-mill and unimaginative. Yet, the uniform plays such an important role in staff morale and brand image that employers cannot afford to dismiss it any longer, says local designer Esther Tay, founder and creative director of uniform consultancy Esta.

With her background as an award-winning fashion designer, Ms Tay seeks to change the perception companies have about their staff attire by creating uniforms that are stylish and yet functional.

"If employees feel that they look good, they will be confident and happy to serve," states Ms Tay.

"Can you imagine being stuck in a uniform you hate day in and day out? You can't retain sta…