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Customer experience: The new paradigm

CX might just seem like another term to emerge in an era of buzzwords, but its importance cannot be underestimated. Here are five ways that SMEs can capitalise on CX for that competitive edge.

The Apple iPhone 7 being tested before the opening sale launch in Singapore in September. The best companies begin with an idea to solve a certain problem. Once the problem has been properly identified, it is important to assess how the customer behaves today and how the product or service can accommodate this.

BEING an SME isn't easy - especially in Singapore where competition is keen. Consumer purchasing tends to be more risk-averse and towards more established brands.

Trending up is the use of the term customer experience (CX), with companies like Apple, Amazon and Tesla focusing heavily on...

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