Eco-friendly journey of heart and sole

SINGAPORE firm Enviably Me, originally a multi-brand retailer selling eco-friendly designer products, revamped its core product offerings when its founder, Terence Yow, learnt of a Brazilian brand of plastic shoes, Melissa, in 2011.

Infused with a signature bubblegum scent, and presented in rich jewel tones, Melissa shoes are made using the patented Melflex plastic, a hypoallergenic and flexible PVC material that is 100 per cent recyclable.

Six years on, the scene at the official launch of Melissa's MDREAMS flagship store last Friday at B1-28 Raffles City was a veritable feast for the senses - neatly aligning with its founder's vision for brand differentiation and distinction.

"We curate an all-sensorial physical experience for our customers; MDREAMS is not so much about simply creating a new store, as much as it is about providing a dedicated consumer-oriented retail environment," said Terence Yow, managing director and founde…