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Family pumps fresh blood into home-grown eyewear brand O+

Entrepreneur David Hwang roped in his wife and sons, with an eye to going global.

(From left) Shamus Hwang, David Hwang and Brenice Ong. The decision to focus on its proprietary O+ brand has been well received by both locals and Caucasians. David Hwang has pumped in S$350,000 into O+, but expects to break even in two years at the latest.

THINK of eyewear, and it's usually foreign names that come to mind, such as Gucci, Oakley or Owndays - depending on your budget. But Emsley (see amendment note), a local eyewear designer and manufacturer with over 20 years of history, is intent on changing this with...

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