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Hong Guan eyes a bigger catch with new ideas

Its success in positioning its brand in different markets is attributed to its value proposition and customisation efforts.

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"By having your own proprietary brand, you decide what, where, how, and to whom to sell. The whole world becomes your stage." - Lee Seng Shoy, managing director of Hong Guan (Tackle).

FISHING demands a great deal of patience and perseverance. While some may prefer to wait in their boats for the first bite of the day, others favour changing their fishing techniques to secure their catch.

The same strategy applies to running a business, according to Lee Seng Shoy, the

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