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How companies can make digital marketing strategy work for them

When L'Oréal discovered momentum building online for a particular hair style, it responded by creating a hair dye solution targeting the need.

Intel is a company that both stays on brand and has a clear rationale in its digital marketing strategy.

ADAPTING to the ongoing digitisation of the economy is arguably the most challenging transformation that every business is currently facing. Digital tools and trends are invading the business environment faster than companies can react, provoking significant changes in the way that we...