How to sell stuff to the millennial customer
WHY are millennials getting so much attention these days? The obvious answer is that this generation is now the largest population worldwide.
According to the US Census Bureau, there are over 83 million millennials - defined as those born between 1982 and 2000 - in the country alone.
Not only do millennials have the consumer buying power, estimated at US$600 billion a year in the US, but as they progress in their careers, they are becoming corporate decisionmakers for larger B2B purchases.
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
SMEs
Sun rising for Singapore businesses breaking into Japan market
One in three Singapore SMEs expect AI to replace or take over jobs: survey
Fintech KPay aims to triple Singapore merchant base, double local workforce
Singapore SMEs in contractionary mode for fifth straight quarter: OCBC
B2K’s second-generation leaders paw a new path in pet products
Finding a growth vector with digital solutions