"We like to think of ourselves as a bit rebellious. Unlike big brands, we want to rock the boat. We are a young, foolish, hungry brand that is not afraid to go out and do things that are different," says Mr Puggaard.
WHEN it comes to fried chicken in Singapore, everyone seems to have an opinion. But one name that is consistently on people's lips is 4Fingers, known for its crispy, Korean take on the dish as well as its snaking queues during meal times.