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Meeting customers' kneads

With a wide selection of baked products and CEO-cum-head baker Dean Brettschneider's personal touch to boot, Baker & Cook focuses on bringing a "new world" bakery experience to the suburbs.

In response to customers' requests for the chain to set up shop in Singapore's east, Mr Brettschneider spent three years finding what he calls the right location - one that falls in line with his philosophy and makes business sense.

THE idyllic atmosphere in Chip Bee Garden belies the snazzy array of retail and food outlets it boasts. One of these - with its alluring rows of doughnuts and loaves of bread - is especially packed, even on a sleepy Monday afternoon.

Founded in 2012, homegrown Baker & Cook is one of

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