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Reeling in fresh ideas from a family tradition

Hai Sia Seafood banks on its R&D focus and value-adding to the local market.

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Mr Ang at Hai Sia Seafood's Jurong Fishery Port retail outlet. Besides maintaining a physical outlet, the homegrown firm also sells vacuumed- packed seafood through online platforms such as RedMart, Amazon, honestbee and Cold Storage. It has seen its annual retail revenues grow fivefold since it started selling its products online three years ago.

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"We should stay relevant and value-add to the Singapore market first, as that is where the bulk of the business is." - Hai Sia Seafood's deputy director Ang Junting

IN 1976, Ang Junting's father set up the family business, Hai Sia Seafood, in a wet market at Mei Ling Street. Every day, the family's stall would sell bucket loads of fresh seafood such as red snapper and pomfret, before they moved into the wholesale business a decade later.

Since Mr Ang

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