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Scrubbing away that idea about sunset industries

Cleaning products supplier SuperSteam grows at a compounded rate of 30-35% by finding new ways to sell and meet demand

Dylan and Michelle Ng started as distributors of Gal steam cleaner in 2002, before making SuperSteam a leading player with nearly 20 per cent of the Singapore market. As Mr Ng puts it: "There is no sunset industry; there is only sunset thinking. You are what you want to be. If you think you can grow, you can grow."

DIVING into a venture without prior expertise is not easy. That said, it is even more challenging for young graduates to venture into a commonly perceived sunset industry.

The husband-and-wife team of Dylan and Michelle Ng, founders of SuperSteam Asia Pacific Pte Ltd, has proven otherwise...

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