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SMEs in Singapore need to move beyond clicks and mortar

A poor brand experience can cost you existing and potential customers, while a positive one can improve customer retention.

Published Mon, Jun 17, 2019 · 09:50 PM
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WITH a range of government grants on offer, more Singapore SMEs (small and medium-sized enterprises) are taking their businesses online and as a result, the customer journey is increasingly occurring across multiple digital channels, blurring the line between bricks and clicks.

Worldpay's 2018 Global Payments Report predicts that mobile shopping in Singapore will become the most popular online commerce channel in 2019, half a decade ahead of the global average of 2023.

All of this underscores …

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