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SMEs in Singapore need to move beyond clicks and mortar

A poor brand experience can cost you existing and potential customers, while a positive one can improve customer retention.

Worldpay's 2018 Global Payments Report predicts that mobile shopping in Singapore will become the most popular online commerce channel in 2019, half a decade ahead of the global average of 2023. Seen here is a click and collect service by online retail giant Amazon.

WITH a range of government grants on offer, more Singapore SMEs (small and medium-sized enterprises) are taking their businesses online and as a result, the customer journey is increasingly occurring across multiple digital channels, blurring the line between bricks and clicks.