Strategies for digital brand building

DIGITAL branding as a channel for brand building has seen exponential growth in the last few years. It has evolved into one of the most influential, relevant and futuristic mediums of brand building for organisations globally.

In the beginning of September 2015, Instagram opened up its platform globally to advertisers and brand owners. The ability to advertise, which was previously available only in eight countries, was made available in more than 200 countries by end-September. But why is this development of such critical importance?

The facts and figures surrounding Instagram's growth tell the story - eMarketer predicts that Instagram's advertising revenue will reach US$2.8 billion by 2017, which is almost double its projected revenue for 2016 (US$1.5 billion).