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Strategies for digital brand building

A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand-building success in digital realms.

One of the biggest success stories of digital branding is Instagram - which opened up a more visual medium of brand building for advertisers in over 200 countries from a previous eight countries. Success comes when one has the ability to create, implement, manage and measure superior brand experiences online.

DIGITAL branding as a channel for brand building has seen exponential growth in the last few years. It has evolved into one of the most influential, relevant and futuristic mediums of brand building for organisations globally.

In the beginning of September 2015, Instagram opened up its...