Togs that empower women
The founders of home-grown label Love, Bonito take pride in how the brand has helped boost women's confidence.
THEY say "clothes maketh the man", or woman - in this case. What started out as a platform to share their love of fashion has morphed into a fast fashion online retailer recognised locally and increasingly, overseas too for three passionate fashionistas. Incorporated in 2010 by childhood friends Rachel Lim, Viola Tan and Velda Tan, home-grown womenswear label Love, Bonito now sends out 5,000 to 7,000 parcels weekly, a big jump from the 300 to 500 parcels they used to send when they first started.
When Velda left the firm in 2013, Ms Lim handled branding and product design, while Ms Tan oversaw business development and financing. As Ms Lim explains: "We're thankful we're gifted in different things, because you don't need a partner exactly the same as you... besides, character-wise we're also different, so we really even each other out."
True to the brand's manifesto of "Empowering confidence through style", Ms Lim states that the most exciting part of their jobs is seeing how the brand has changed women's lives.
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