Understanding what makes millennial entrepreneurs tick

TODAY, we are increasingly dependent on a new generation of entrepreneurs to drive innovation and growth. I am referring to the millennial entrepreneurs.

Globally, millennial entrepreneurs are starting more businesses, managing more people, and targeting higher profits compared to previous generations. Similarly in Singapore, the recently released Singapore Market Report have found millennials to be more likely to plan or start a business or be self-employed in the next 10 years.

Millennial entrepreneurs are shaking things up. They are rejecting established business approaches and work styles. They are not afraid to experiment and innovate. They are accustomed to using technology to drive efficiency or productivity. They are not afraid to work hard, but at the same time want flexibility.