You are here

Using the product return process to bolster customer loyalty

Relationships are complicated, but handling returns does not have to be painful. By arming the customer with the right information and tools, you empower them and can make the product return process a breeze, while at the same time improving customer loyalty.

SO, Christmas and Chinese New Year have been and gone. The period that follows is typically when retailers see an increase in customers making product returns. During such busy periods, businesses are tested to see how well they fare in managing this, and trying to convert less-than-happy...