‘Buy now, pay later’ is not dead
Key players have retreated, but BNPL remains a growth engine in large marketplaces
Add BT as a preferred source
Claudia Chong
TWO of the region’s largest e-commerce players are doubling down on “buy now, pay later” (BNPL) services, even as this short-term financing product undergoes a reckoning.
Indonesian tech company GoTo said on Mar 19 it is preparing to launch a BNPL product with social media platform TikTok, months after it struck a deal to merge its e-commerce unit Tokopedia with TikTok Shop.
Do these two companies know something about the sector that other players don’t?
TRENDING NOW
Think twice about rebuilding that old landed property into a super-big house to max out GFA
SpaceX’s US$1.75 trillion IPO: How retail investors, including those in Singapore, can buy shares
Yeo’s, Tiger Beer and now Gardenia – flight of food manufacturing from Singapore might be just as planned
Battle for Asia’s ultra-rich: ‘Singapore can’t afford to keep losing clients to Dubai, Hong Kong’
