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Digital advertising network TotallyAwesome raises US$10m in seed round

Yong Hui Ting
Published Wed, Aug 17, 2022 · 09:36 AM

TOTALLYAWESOME, a digital advertising network for children, teenagers and families, announced on Wednesday (Aug 17) that it has raised US$10 million in its seed funding round, with participation from venture capital firm Partners For Growth and growth advisory firm Yefira Group.

The startup, whose business lies primarily in building a youth-safe digital ecosystem, said it would use the funding to “solidify its position in a space where it has first-mover advantage”, while expanding its footprint across key markets such as Indonesia, the Philippines, Japan and Australia. 

It will further invest in product development, ramp up hiring across its sales, data science and machine learning teams, as well as exploring strategic mergers and acquisitions to accelerate growth, said the company in a press statement.

“We are excited to have the opportunity to support TotallyAwesome’s growth today and over the coming years, as they deliver solutions to global brands to provide a safe environment for kids to interact with technology,” said Karthi Sepulohniamm, managing director of Partners For Growth.

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