The Business Times

Monk's Hill Ventures leads US$1.5m pre-Series A round in software automation startup UI-licious

Published Thu, Mar 25, 2021 · 10:58 AM

SOFTWARE testing automation startup UI-licious has raised US$1.5 million in a pre-Series A funding round led by Monk's Hill Ventures.

The new funds will be used to expand the startup's product development, widen its customer base of small and large enterprises and grow its sales and marketing teams.

UI-licious offers a proprietary smart testing engine that allows one to automate user interface (UI) testing without needing to know coding. It aims to support software teams to test and monitor end-to-test user journeys for Web applications across browsers. Some of the firm's customers include automotive manufacturer Daimler, real estate agency Jones Lang LaSalle and tech-enabled recruitment firm Glints.

Said Tai Shi Ling, chief executive officer and co-founder of UI-licious: "Currently, 90 per cent of software teams worldwide rely on manual testing which is laborious, intensive and costly. We created UI-licious because the software industry needs a UI test automation solution that is robust, scalable and cost-effective - while being as simple as possible."

"We believe that automating tests for software will be the norm and standard practice rather than an exception," Ms Tai added.

Justin Nguyen, partner at Monk's Hill Ventures, said: "The team's experience as software engineers has equipped them with the technical knowledge and insights to build a simple and robust tool that empowers manual testers to automate testing and detect bugs before users do. We look forward to working with them as they continue to scale and expand into international markets, delivering good user experiences globally."

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