[SINGAPORE] Even if you're careful not to subscribe to spam or divulge your personal data to social networks, your phone carries a wealth of data about you that advertisers can use.
Simply by your carrying a mobile device, today's sophisticated ad networks can figure out your occupation, your lifestyle habits and whether you're affluent, even.
One fast-growing Singapore-based mobile ad network Adnear has a trove of smarts on millions of mobile users.
Its CEO, Anil Mathews, said that the network doesn't need much user input to figure out a user's demographic slice, and simply does some intelligent guessing based on triangulating several sources.
For instance, a user who frequently goes to educational...