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Apple expected to turn up the music dial on Monday

"Apple Music" is anticipated to include an option of subscribing to streaming music for US$10 a month

San Francisco

APPLE is expected to unveil on Monday a ramped up music service that builds on the iPhone maker's strengths in a challenge to Spotify, Pandora and other established players. In the biggest overhaul of iTunes since it was launched in early 2003, the service was anticipated to include an option of subscribing to streaming music for US$10 monthly.

Analysts and industry insiders believe rebranded "Apple Music" will be introduced on Monday during a keynote presentation kicking off the company's week-long Wordwide Developers Conference (WWDC) in San Francisco.

"I absolutely think we will see a streaming music service," Gartner analyst Van Baker said. "Apple is late to the game on this but...

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