China game makers see S-E Asia as a springboard

Looking to expand from the saturated home market, they want to test out games and monetisation models before taking them West, reports VICTORIA HO

AN increasingly saturated games scene in China has prompted a wave of Chinese game developers to seek new audiences, said the organiser of China's largest mobile game conference.

"Although the Chinese market is extremely big, it's also saturated. About 100 games are published each day," said Maxim de Wit, who leads international business for the Global Mobile Game Confederation (GMGC).

"The companies that have made a lot of money are looking to expand, and many of our members have asked for events to be organised in South-east Asia. They see the region as a convenient springboard out of China, with a long history of business done here, and a relatively smaller market (to tackle) compared with Western...

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