Growing up with a smartphone in hand
The post-millennial generation has created a growing advertising market and fortunes for apps such as Snapchat and Instagram
New York
OVER the past decade, advertisers have spent untold millions trying to turn Talia Kocar and her peers in the millennial generation into loyal customers. But on a recent afternoon in Santa Monica, California, in a kind of consumer torch-passing, Ms Kocar, 25, watched a focus group of teenagers drink free Snapple and suck Doritos powder off their thumbs while answering questions about their smartphones.
Ms Kocar works on Wishbone, a social networking application full of breezy polls about pop culture, prom dresses and other fixtures of teenage life. Users - most of them girls - post side-by-side pictures that compare rappers (Lil Wayne or Tyga?), celebrities (Kim Kardashian or Beyoncé?) and the like.
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