Microsoft giving wearable tech firms a run for their money

Company's wrist-worn fitness device and related online service aim to help people with fitness goals


MICROSOFT has a place on desks, in living rooms and pockets. Now, like many other big technology companies, Microsoft believes it belongs on wrists.

The company has created a wrist-worn fitness device, Microsoft Band, and a related online service, Microsoft Health, that will analyse the data from the band and other devices to help people with their fitness goals.

Microsoft is joining a stampede of companies creating wearable technology products for collecting personal health and exercise data. Technology companies see wearables as a way into the huge wellness business without all the red tape that comes from being a true medical company.

Microsoft's black rubber bracelet resembles other...

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