PwC and Google to jointly help companies transform businesses

PwC and Google Inc on Tuesday said they have teamed up to offer joint knowledge and capabilities to help companies around the world transform their businesses in three areas.

The first is in improving productivity and serving customers more efficiently by leveraging PwC's business insights along with Google Apps, Google's suite of cloud-enabled collaboration and productivity tools.

The second is in making the most of technology and information by creating new services and optimising operations, connecting with consumers and providing an enhanced customer experience. This is to be achieved by combining PwC's analytical acumen and the Google Cloud Platform.

The third is in giving guidance in breaking new ground in their businesses.

Mike Burwell, PwC's vice-chairman for transformation, said acquiring knowledge is now most important to companies' operations. He added that securing that information and using it optimally are critical.

Tom Archer, PwC's Google strategic-alliance leader, said the collaboration aims to help clients embrace their journey to the cloud.

Amit Singh, the president of Google for Work, noted that PwC is leading by example, by accelerating its own journey to the cloud. He said this move will lead to enhanced collaboration, greater speed and ultimately, the transformation of its business for the digital era.

PwC has also begun to introduce Google for Work products to its own operations.

It is also transitioning 40,000 people in the United States and 5,000 people in Australia to Google Apps, transforming how those firms do business.

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