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Salesforce unveils cloud-based product for data analytics

Published Mon, Oct 13, 2014 · 09:50 PM

San Francisco

SALESFORCE.COM Inc is entering a new business, data analytics and business intelligence, seeking to maintain growth and persuade customers to pour more of their information into its data centres.

The company announced Wave, a cloud-based information analytics system, at its Dreamforce conference on Monday in San Francisco, as it branches out from customer-relationship management software. The service lets companies link data from different business departments, like sales, operations or management, into Salesforce's system, then lets them analyse it visually on mobile devices and computers via the Internet.

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