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Wall Street courts startups it once may have ignored

Ignoring the upstarts is seen as foolhardy in an era when many of the best young talents are going to Silicon Valley and not NYC

New York

ON the first day of a hackathon at the Manhattan headquarters of Goldman Sachs, participants from the Wall Street bank showed up in suits. The programmers from Kensho, a startup that had recently gotten money from Goldman, were there in jeans and ripped shirts.

The next day, many of the Goldman employees took off their jackets and ties. And the day after that, many of the Goldman employees were wearing the gray hoodies and Beats headphones that had been made especially for the event. (This being Goldman Sachs, the headphones were custom engraved - "GS Kensho Hackathon 2015" - to commemorate the occasion.)

The evolution of the dress code during the hackathon was one indication of the changing...

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