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Pure-play startups on the menu for Super Apps

What whets their appetite in startups such as Ninja Van, honestbee, Burpple and MoneySmart are the latter's regional presence, with the challenges from their silo existence making them vulnerable.


WHEN you're a standalone app offering a single service - and bleeding, the digital great white sharks can smell the blood from far away.

Such apex predators, or Super Apps, are multi-purpose mobile apps that offer multiple features - ridehailing, chat, social media,

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