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Shopmatic captures emerging market growth with a little help from its friends

Anurag Avula CEO Shopmatic (002)_Landscape.jpg
Shopmatic chief and co-founder Anurag Avula says partnerships are key to doing business in emerging markets.

A PARTNERSHIP approach is key to doing business in emerging markets, according to Shopmatic co-founder and chief Anurag Avula.

In an exclusive interview with The Business Times, Mr Avula said that partnerships with key local companies are what will allow the Singapore-headquartered e-