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Apple TV gets makeover and its own App Store

But it faces fierce competition from firms such as Amazon and Roku

SOUPED-UP The new Apple set-top boxes go on sale at the end of October starting at US$149.

San Francisco

WITH a long-awaited update to its TV set-top box, Apple on Wednesday revealed a glimpse of its plans to conquer the living room, which analysts say the tech giant has neglected as its other gadgets deepen their hold on consumers.

At a San Francisco event in which it...

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