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China's Netease guns for Western gamers

Netease Inc, which makes more money than Nintendo, is hungry for a slice of the US$109b global gaming industry


CHANCES are few outside of China have heard of NetEase Inc, though it makes more money from games than Nintendo Co. Now it wants recognition, but first it'll have to learn what makes Western gamers tick.

The company is on a global hiring campaign and exploring acquisitions...

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