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CNN launches social media-focused video network
[NEW YORK] CNN said on Wednesday it has launched Great Big Story, a video network that promises to deliver more than "empty clickbaits and cat videos" through various social media.
The videos will not be based on news, but on "awesome, untold and inspirational stories about new frontiers, the human condition, planet earth, tastes and flavours", CNN said.
CNN launched Great Big Story on Tuesday through its website, apps and Facebook feed. Some of the content will be sponsored by companies such as Hewlett-Packard Enterprise.
The video network has recruited people from companies such as BuzzFeed, Vox Media, VICE, MTV, Amazon.com, and Yahoo, CNN spokesman Matt Dornic said in an emailed statement.
CNN, owned by Time Warner Inc, has made a"multi-year investment" in Great Big Story.