You are here


Digital disruption a friend, not a foe, to furniture industry

Industry council looking to mobile and e-commerce, virtual and augmented reality, as well as 3D printing

Mr Yong said "it is a disruptor if you don't adopt it. If you recognise that there are disruptions and you open your mind to ride the wave, you will grow".


SINGAPORE Furniture Industries Council (SFIC) sees digital disruptions in the industry as more of a complement than a disruption in its future strategies.

Among others, it is looking at mobile and e-commerce for its members, adopting virtual and augmented reality as well...

Market voices on: