Digital giants in royal rumble over TV turf
Volume of shows expected to grow as Apple, Facebook, Google wade in even as viewers grapple with glut of programming and expanding number of streaming platforms
New York
APPLE has more than US$1 billion budgeted for original programming; Facebook wants its own version of Scandal; and Google is ready to spend up to US$3 million per episode on a drama.
The three digital giants have signalled to Hollywood that they are serious about entering a television landscape that Netflix and Amazon shook up just a few years ago.
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Meta’s results are best viewed through rose-tinted AI glasses
'Harvesting data': Latin American AI startups transform farming
After long peace, Big Tech faces US antitrust reckoning
Tech’s cash crunch sees creditors turn ‘violent’ with one another
Tech millionaires chase billionaire tax shields with ‘swap fund’
Elon Musk’s Starlink profits are more elusive than investors think