Symantec highlights that apps can even send out text message ads to friends, reports VICTORIA HO
Mon, Nov 11, 2013 - 6:00 AM
Monetising apps: Symantec estimates that about 55 per cent of all apps in the Google Play store are supported by ad libraries. - PHOTO: REUTERS
GET ready for "madware", a term that Symantec has coined for overly-aggressive ads on your Android. The digital security firm has released a new White Paper that details a trend in smartphone apps, in which apps pull ads from a supplier's stock of advertisers.