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Google cash cow thrives below the search bar

Billboard space accompanying Google queries is the Web's most valuable real estate for advertisements. Google has pushed "organic" (unpaid) search results further down the screen.

San Francisco

BEFORE Sergey Brin and Larry Page founded Google, they wrote a research paper as doctoral students at Stanford University in which they questioned the appropriateness of advertisements on search engines.

"It could be argued from the consumer point of view that the...

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