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Google cash cow thrives below the search bar
Published Mon, Apr 24, 2017 · 09:50 PM
San Francisco
BEFORE Sergey Brin and Larry Page founded Google, they wrote a research paper as doctoral students at Stanford University in which they questioned the appropriateness of advertisements on search engines.
"It could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want," the pair wrote in the 1998 paper.
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