The post-millennial generation has created a growing advertising market and fortunes for apps such as Snapchat and Instagram
Mon, Jan 04, 2016 - 5:50 AM
About three-quarters of US teenagers have access to a mobile phone, according to a recent survey by the Pew Research Center. Most go online daily, and about a quarter of them use the Internet almost constantly.
OVER the past decade, advertisers have spent untold millions trying to turn Talia Kocar and her peers in the millennial generation into loyal customers. But on a recent afternoon in Santa Monica, California, in a kind of consumer torch-passing, Ms Kocar, 25, watched a focus group...