You are here

GSK opens high-tech consumer behaviour lab

The Retail Lab recreates, for example, the setting of a pharmacy, so that GSK and its partners can test and evaluate the responses of "shoppers" to the way products are packaged and displayed, or the way promotions are run.


GLAXOSMITHKLINE (GSK) Consumer Healthcare wants to know what consumers want - why they make the choices they do while shopping and what influences those choices.

To this end, the pharmaceutical giant on Thursday unveiled a Shopper Science Lab, kitted out with technology...

Market voices on: